Whilst reading posts from a networking group I contribute to on Facebook, I saw a lady who had written, ” I have a proper website that was built for me, it’s a proper site not a WordPress or Wix page”. I thought to myself, “is this really what people think about WordPress?”. Do people really think a WordPress site is generic and impersonal. I guess I’d never really thought of WordPress that way, even when I first started using it I had knowledge of html and CSS so I was able to delve into the code and customise what I wanted to. Later on thought this ladies experience maybe lack of knowledge, so I thought I’d write a post debunking some of the top WordPress Myths.
Myth #1 WordPress is Just For Blogging
Yes, in my opinion WordPress is THE best platform for bloggers (I am biased) for reasons that belong in another post. However, WordPress is more flexible than you think, and if you know what you’re doing you can build a website that no one would ever know was a WordPress site. I have built massive eCommerce websites that unless you view the pages source you would never know it was a WordPress site. Over 25% of all websites are WordPress sites, and this is because it is a POWERFUL Content Management System (CMS).
Myth #2 WordPress Is Generic and Impersonal
Most people use WordPress in this way…They find a theme they like, install it badda boom badda bing…instant website. Using WordPress in this way I suppose does create a website which feel sterile, inflexible, generic and doesn’t really fit your business’ brand. However, there are those of us that can create a WordPress site from the ground up, and every element is build and customised to fit your brand. I guess a good analogy would be, anyone can pick up an instrument and make a sound, perhaps may be able to play a simple tune, but there are those that have spent years of blood, sweat and tears into learning all they can about that instrument. What they can play on that instrument far exceeds what the majority can play.
Myth #3 WordPress Is Bad For SEO
There used to be a time when I had to explain what SEO was to clients, but it has become a buzz word (or buzz acronym). Most business owners know that SEO stands for Search Engine Optimisation. They know they want it for their website, even if it remains a mystery of what needs to be done to obtain it. There are plugins such as All in one SEO pack and Yoast that do make setting up your pages already optimised for SEO, before you even write you content ( which should be based around your keywords). SEO doesn’t have to be an allusive figment. The secret is to have good SEO right from the start of your WordPress site. If you know what you’re doing WordPress can have an advantage over a html/CSS site.
Myth #4 WordPress Is Easy
The concept is easy, and if you want just to throw up a quick site that can be easy if you even a little bit technically minded. However, to build a custom WordPress site takes a lot of know-how, and using WordPress to uniquely develop a site is a tall order. There’s a lot of day to day hygiene when running a WordPress site, and getting your head around all of the necessary plugins can be a nightmare if you don’t know what you’re doing. There are times when a plugin is incomparable with your site’s theme and Java Script, and it can completely damage your sites functionality.
In order to get the most out of your WordPress site in terms of SEO purposes, you need to keep feeding it content. Search engines just love when they come to your site, and there’s new, fresh, juicy, keyword rich content. When you’re running a business, you don’t always have time to write 1-2 blog posts a week. However, if you don’t take advantage of this feature of WordPress you’re really missing a trick.
Myth #5 WordPress Is Cheap
WordPress is an open source platform which means it’s licenced to use for pretty much anything (there are some terms and conditions) for free. If you are using WordPress to host your blog it can be free, but a good theme can set you back a pretty penny when you’re ready to fly solo. Also, if you think about the time you invest in building your site, learning about WordPress, SEO and all the things necessary to build and run a successful site using WordPress. How much would you have to pay yourself? How much is your time worth? Could you have just hired someone (like me) who knows WordPress whilst you got on with growing your business? The bottom line is, your time is valuable! Let a WordPress professional take care of your theme, hosting, maintenance and content management for you, so you can do what you’re best at.
Of course, there are more myths out there that need debunked. I feel these 5 are the ones I hear the most. I have spent over 7 years learning the ins and outs of this powerful CMS, and if WordPress wasn’t amazing I assure you I would have given up a long time ago! For me, it’s been worth the blood, sweat and tears!